Advantages of Pay Per Click

We've been creating explosive PPC growth since 2014.

Pay per Click (PPC/Google Adwords) is when you pay for every click that your website receives via paid ranking positions on Google. These paid positions are found on top of the organic search results and down the right hand site. They are identifiable by a small yellow ‘Ad’ tag on each advert.

PPC is a brilliant way of gaining instant exposure for the keywords you wish to be found for. The downside to Pay per click is that once your budget has been exhausted you are no longer visible! For this reason alone you need to ensure that your budget and campaign is managed wisely otherwise your budget could be blown in a matter of hours!

With over 13 years industry experience and a small results driven team, our main aim is to maximise your Pay per Click Budget.

My team have numerous tools at our disposal to ensure that you are targeting the most relevant search terms for your industry. There are many advantages of using these tools, the main benefit is that your budget will not be wasted on generic keywords that are very unlikely to convert. We make sure that we do the appropriate research to ensure that you are only being found for keywords that are likely to convert into clicks and leads. It’s a common mistake with many people to just throw as many keywords out there as they possibly can and as a result they end up paying for clicks that will never convert.

Your campaign will be continuously monitored and refined to maximise the return you receive, regardless of the size of your budget. You’ll receive a monthly report too which will break down the keywords that are working for you. We are always available all month round to ensure that we can refine the campaign and include/exclude keywords that are not working well for you.

PPC (pay-per-click) is an online advertising model in which sites pay a specific amount each time a user clicks on one of their ads. Historically, the term PPC is often used to refer to paid search but can also be used to describe wider biddable media including display and social advertising.

PPC management is the process of overseeing and optimising a company’s ad spend in order to achieve advertising and business goals. Often, this will involve managing campaigns across a range of digital networks such as the Google and Microsoft platforms, ensuring that ads are targeted towards the right users and delivering the right results.As well as monitoring and making optimisations to improve performance, PPC management is about providing all of the insights that underpin a successful campaign: to understand which paid search queries a site should be bidding on for an optimal return on ad spend (ROAS). Successful PPC management looks at all aspects of the campaign beyond the ad itself, from granular targeting across keywords and audiences, to budgets and bidding.

PPC is an ever-evolving process that demands continuous adjustments to yield the best outcomes. Collaborating with an experienced PPC agency ensures that you achieve the best result, contributing towards your wider business objectives whilst freeing up your in-house teams to focus on core business responsibilities.

We are experienced across the full paid media mix, from paid search and shopping to programmatic display, video, social advertising and everything in between. We hold strong relationships with our ad network partners, including Google, Microsoft and Facebook, as well as expanding channels such as TikTok and Amazon Advertising.
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